Fujifilm intended to enhance the brand image for silver halide colour paper with more emotional content.
The Challenge:
Lifting the spirit of using photographic paper Developing short emotional video concepts for 3 different peer groups
Solution:
3x video concepts which attracts young families, young mobile generation and semi-pro photographers to print on photographic paper. The videos drive the message “treasure, celebrate and preserve your memories.”
Great results with our media production partner www.congaz.de
Original Photo Paper: Celebrate Your Memories (Young Family)
Original Photo Paper: Treasure Your Memories (Young Mobile Generation)
Original Photo Paper: Preserve Your Memories (Semi-Pro Photographer)
