Introduction:
- Key Coin is a mobile application especially for modern city daily purchasing usage.
- Campaign aim to encourage consumer to subscribe their app then can save and earn money on their daily buying behavior.
- When you subscribe the app, as long as you buy something online then you can earn Key Coin points and get discount for your next purchasing
- 1 Key Coin point equal to 1 RMB
The Challenge
- There are several apps like Meituan Group shopping discount they also focusing on money saving purpose, consumers have lots options to choose from.
- Market is crowded and becoming very competitive. It’s not easy to stand out.
- Compared with Group shopping direct discount, points accumulation short on attraction.
Solution:
- Traditional conception toward : spending money is a bad habit, but we’re going to reverse it.
- Strong claim on : Spending money is making money.
- When you spend on every coin but you can earn it back by your own purchasing.
- Disruption toward traditional perception to change consumer behaviour.
