Brand Workshop
Focus:
- Gathering the main leading managers for photo printing of Fujifilm Europe for
an in-house workshop to enrich the initial new stage for photographic paper.
- We supported to collect on-hands ideas and information, enpowered
important insights and moderated to enhance the team spirit.
- Clarifyed the core message, benefits and define peer groups
- We summoned the solid basis for the marketing strategy
and the copy strategy for a campaign for consumers with emotional impact.